Tag Archive | "Google"

Search Engine Optimization Looks Complicated Yet Easy To Do

 

Life is now more complicated but made easier. There is actually a very thin line between complicated and easy. There are things that you try to search all your lives, but in the end, you realize that the answer is just there. Very near, or beside you, but you never knew that it is what you are looking for. Sounds too heavy, but it’s not! Just like Google, it has all the answer to all of your questions.

 

Technology has really gone so far. It was never easy to study, going to school every day and listening to your teachers, seem not to be enough to know everything. But it is even harder to get a job and enjoy your work while you are actually working. Search engine optimization is one way to cope with life’s complication.

 

What is SEO?

 

It entails the tasks of promoting and improving your website performance by way of increasing the numbers of people visiting it. SEO services works from the words on the page you created, up to the way the other sites are linked to yours in the internet. It is simply saying that you have to create and make sure that the structure of your site can be comprehended easily by search engines.

 

One famous SEO company is Attracta. Over 3 million from small to big businesses use Attracta’s service to increase their site visitors or traffic. This company has a well-managed SEO that surely brings sites on top of the list. This type of company has a competitive research, catchy word selection, good content creation and effective social networking. Such companies will get you on top and will make you stay there.

 

SEO provides tools that are very beneficial to the owner of the sites and to the visitors as well. Some of the SEO tools are the following:

 

  • Website Analysis Tool
  • Directory Search Tool
  • Keyword Tool
  • Keyword Data Miner
  • PageRank Tool
  • Site Stats Tool

 

An SEO doesn’t just encourage people to visit your site. There are specific SEO strategies to do, before you can reach the top. Here are the key points:

 

  • Define your target audience and their interests. Determine the set of people as the potential targets of your products or services, and get to know what they want.
  • Categorized keyword research. Keyword categorization can be based on persona types and the needs. It can be categorized based on how you wanted your site to be sectioned.
  • Finding gaps and opportunities. Make sure to know the estimated volume of visits, and the actual visits as well, to determine the areas that you are going to improve.
  • Spying and learning from your competitors. Try to check what your competitors do and learn from it. Don’t do what you think is not good, and try to do better on what you think they did right.

 

Indeed, World Wide Web is nothing without SEO. Some might find it complicated, especially if you are new to it. But then again, learning how SEO works can make online-related things a lot easier.

 

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Google Updates

Observing the Shattering Google Algorithm Updates

Google UpdatesIt seems the latest Google algorithm updates has become the most favorite point of the online marketers today. There have been a lot of people, particularly the website owners and SEO tacticians, who are affected by the continuous algorithm modifications. Among the end results of the latest Google algorithm updates are:

  • Lower page rank
  • Lower website traffic
  • Lesser lead conversions

In the past years, there had been some SEO tacticians and web gurus who were able to address the so-called black-hat SEO tactics, which were then subjected to Google penalty. However, just after several months, these web gurus and SEO tacticians face a “what it seems to be a devastating point,’ when Google introduced algorithm updates.

SEO tacticians and web gurus are not specifically the ones who are greatly affected by the latest Google algorithm trends, but generally the online marketers. If only they could escape the wrath of the holocaust that Google algorithm updates cause. Well, there’s actually one method that could help the website owners and marketers: develop high-end, genuine, original content, and make lots of it.

As a matter of fact, this is already not considered as a trick, but a tested tactic. Even Google, as well as other search engines recommend this to marketers and website owners.

Below are the algorithm updates that shattered the world of numerous online marketers and website owners:

1. Google Panda

This is Google’s way of penalizing not only poorly-written web contents, but also duplicated contents. As highly cognizable, in the past, there were some marketers who were fond of posting same contents on multiple websites. Also, this algorithm update also penalizes the unacceptable act of keyword stuffing.

2. Google Penguin

This particular Google algorithm update is more on evaluating the inbound links that websites get. Yes, Google thoroughly scrutinizes the links’ quality. For instance, if a website that offers acupuncture and mental health services have links from gambling websites and lawn care providers, it will definitely face the consequences imposed by Google.

3. Google Hummingbird

The Hummingbird is considered as the hugest algorithm update that Google introduced, since the release of the Panda and Penguin updates. So what’s the big deal about the Hummingbird? Well, just like the other Google updates, this is also something the online marketers, website owners, and SEO tacticians should not overlook or ignore.

Mainly, the Hummingbird update is developed to put little emphasis on the keywords, as well as on the context of the users’ search. Google claims that it could return much better results. One of the benefits of Hummingbird that Google cited is the so-called conversational search.

Thus, Hummingbird focuses on every word, which is in the query. This is to ensure that the entire query (the entire meaning, or sentence, or conversation), not just the specific words, is considered. For Hummingbird: the pages that match the meaning are better compared to the pages that match a few words. It makes sense, isn’t it?

Finally, there is a primary point of Google algorithm updates.

If website owners, SEO tacticians, or online marketers are serious and passionate in establishing a long-lasting organic SEO visibility, without being affected by Google updates, they should value the relevance of riding the ‘content train’ and of getting proper resources. If this is done, leveraged SERP rank, natural inbound links, website traffic, and improved leads will follow.

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Online Marketing Tools to Ponder

So you want to put up an online business, but you need to ask yourself this- have you come up with a marketing plan for your online business? A lot of people who put up online businesses tend to think their work is done once they launch their sites, but it actually is just the tip of the iceberg.

With millions of sites competing for the same target market, you need to look for a way to grab the attention of the consumers, so that they’ll go to you and not to your competitors. E-commerce is rather cut-throat, so it pays to be aware as to what you can do, to divert the attention of the consumers and to drive them through your site. It may seem tough at first, but you have to learn the different ways to market your business online.

One thing you need to do is come up with an efficient online marketing plan, and below are some ways on how you can do so, to get the very best results.

1. Use affiliate marketing, a practice that involves in using one site to drive traffic to the other, and it is a great way to ensure the success of your online site. It is a very cost-effective way of practicing direct marketing, especially when compared to using multi-media and PPC advertising.

To get started, all you need is another website that you can refer for clients to visit. Another thing you will love about this is that it gives you better ROI, since you only pay once actual sales are closed.

 

2. CPA or Cost per Action is a type of advertising that is less risky for you as compared to other advertising activities, since you only shell out cash one you get actual sales or leads. In a sense, this allows you some measure of protection against visits that do not necessarily convert to sales.

It also protects you from a little something called click fraud.  This activity can really put a dent in your pocket and deplete your business funds. You only pay when you are sure that you have money coming in and it doesn’t get any better than that.

 

3. Google Adsense is a service that has been around for quite some time now and people have had a love-hate relationship with it. However, you shouldn’t really hate it until you know all the pros and cons. By then, you may certainly just love it.

One of the best things about this is it is very easy to use because all you need to do is sign up for it and you are done. When it comes to installing software, forget about it! You do not need to install software since there are none. You grab a code, enter it to your site and Google lets you know where to place it.

 

4. SEO that stands for search engine optimization is practically the bane and blessing of every online business owner, because it is somewhat tricky to get right. You need to make sure your website is SEO-friendly, you build the correct links and you have the right content to climb the ladder of online search results pages until you reach the top.

The list of some online marketing tools is already given. It is now up to you what strategies to use, to make your business step up above the rest.

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